When looking for a real estate CRM, you’re going to want to put in the effort to ensure that the platform you settle for has the core features that a real estate company needs their CRM to have.
But this means asking the right questions.
Will the CRM boost lead generation and conversion? Will it help you manage your leads and opportunities quickly and easily? Will it increase sales and improve ROI? Will it provide the real-time business intelligence you need to make fast, strategic decisions? Is it scalable to be able to grow with your business? Your real estate CRM software needs to be able to do all these things and more.
And the more in this instance is whether your CRM will have the ability to seamlessly integrate (talk with) MLS directories because when one considers that the essence of a real estate company is to find and then match the right properties to the right customers quickly, the value of integrating your CRM with these directories becomes that much greater.
Global client base
With MLS integrations, properties in your CRM automatically get added to the global MLS directories swiftly and easily, increasing the size of your audience immediately.
Automation and efficiency
Without the power of integration, adding properties to each MLS separately becomes a very laborious, manual task, taking time away from your sales team or other relevant staff which could instead be better used to focus on customer engagement, generating and converting leads, and closing sales deals. Integration of your CRM with the MLS directories centralises the management and editing of your listings, increasing operational and administrative efficiencies.
With MLS integrations, marketing campaigns become easier and quicker to execute as up-to-date listings can easily be pulled and distributed at any point in time to targeted leads and opportunities.
About Qobrix | Qobrix is probably the most complete real estate CRM System in the market today. From the moment a lead is created, until well into the after-sales lifecycle, the Qobrix CRM System assists with every step in the process. From viewing hot leads, determining the most productive sources, generating specific property brochures, uploading client contracts, or analysing what types of properties are in demand, the Qobrix CRM System delivers effortlessly.