Popular CRM trends for 2022

CRM software solutions continue to grow across industries. For real estate, this is largely due to their ability to automate sales & marketing activities, improve lead capturing & conversion, and drive sales growth. In today’s blog, we’ll look at how CRM trends are evolving in 2022.

Table of Contents

  1. CRM trends and customer experience
  2. Artificial intelligence (AI)
  3. Social CRM
  4. CRM integrations
  5. Data driven insights
  6. Qobrix Real Estate CRM system

1. CRM trends and customer experience

The focus on customer experience is key for all global sectors. In fact, according to SelectHub, “CX is on the top-five list of priorities for 65% of executives in the next three years, according to joint research from Forbes and Salesforce.” So, while products and services continue to be important, how one experiences them has become a vital brand differentiator. Particularly when “according to a 2020 Salesforce survey, 80% of respondents ranked experience as important as products or services.”

2. Artificial intelligence (AI)

The AI market is massive and continues to expand. So much so that it’s been said it will be worth $734 billion by 2027 according to Grand View Research, achieving a CAGR of 42.2%. Other projections estimated that by the end of 2021, CRM related AI would increase business revenue worldwide by $1.1 trillion. AI-powered CRM solutions are said to improve the customer experience. They do this by helping businesses better understand their customers, resulting in a more personalised offering and boosted conversions. More specifically, according to SelectHub, AI will offer these 3 key benefits:

  • Automated assistance:

    AI will be able to “create ‘personalized agents’ that, via machine learning, discover the primary needs and wants of sellers for automated assistance.

  • Conversational tools:

    The use of chatbots and voice assistants help customer support efforts, from assisting users find answers to directing prospects or customers to the correct location in their search.

  • Analytics:

    AI offers elevated forecasting capabilities and data intelligence to drive improved business outcomes and boost selling opportunities.

3. Social CRM

The integration of social media channels with CRM platforms remains a pertinent CRM trend in 2022. The insights that this integration allows means businesses will be better able to:

  • identify where their target audience is online
  • gain a better understanding of brand sentiment
  • respond to queries or comments quickly
  • improve engagement with their audience to boost lead generation and customer retention

4. Automation of processes

In 2022, it looks that more customers will turn to CRM’s that offer more advanced automation features. This is to help businesses streamline operational processes, enhance customer interactions, boost sales and marketing strategies, and more. In turn, the customer experience improves while operational costs are optimised.

5. Data driven insights

Companies are increasingly looking to advanced analytics tools to process and understand their data. As Forcetalks also says, “companies want the most reliable details about how their sales pipeline works, how satisfied consumers are, and what leads to churn.” As a result, CRM analytics capabilities are becoming an essential business tool, rather than something nice to have.

6. Qobrix Real Estate CRM software

Qobrix Real Estate CRM software is an advanced CRM solution built specifically for global real estate professionals. Qobrix caters to the changing needs of the real estate sector through several key modules which include (but are not limited to):

  • Leads, Opportunities, Property Matching, Viewings, Offers and Tasks

    Each of these modules play an integral part in supporting your sales and marketing activities – optimising the process of converting new prospects into buying customers more effectively. This will enable your sales team to focus on delivering a high-quality customer experience that will likely boost sales and revenue.

    • The leads module makes lead capturing easy and hassle free. It offers you the options of adding leads manually or having them pushed into the CRM through integration with your real estate website or other 3rd party sources.
    • Once leads have been captured, you are able to instantly view matching properties that meet their requirements. These can be emailed to your leads directly from the CRM. As you move leads through your sales pipeline, converting them into opportunities is as simple as a click of a button.
    • Once converted, the opportunities module provides the ability for each opportunity to be assigned a status according to your business needs. The viewings, offers and task modules will then help you nurture those opportunities more strategically, increasing the likelihood of closing a deal successfully. The conversion of opportunities to clients in the CRM happens with one click as well.
  • Dashboards and Reporting

    • An important source of business insights, Qobrix CRM dashboards offer users a visual representation of key metrics through the collation of real-time data from different sources.
    • Dashboards can be customised to the needs of the business and each individual.
    • Dashboards provide the user critical business intelligence on lead generation and conversion, sales and marketing activities, operational processes, and more.
    • Users can opt to view this data in several ways including pie charts or line graphs, funnel presentations and bar charts. Reports can also be generated for real-time insights so that any business decisions can be implemented as and when required.
  • Integrations

    • CRM integration capabilities are becoming increasingly popular. Qobrix offers this feature through REST API so that the CRM can interact with other 3rd-party applications. This offers you the opportunity to generate leads from external sources (e.g. Facebook, your Real Estate website, etc.). It also allows other websites to request information from the CRM and pull it to their site.

The Qobrix Real Estate CRM platform is constantly evolving to adapt to changing CRM trends. New features are continuously added to deliver a product offering that will help real estate businesses meet all their challenges. Start your 15-day free trial of Qobrix to discover how it can help you elevate your real estate business.