6 Ways To Invest In Real Estate

Investing in real estate is a popular way to build wealth and create passive income streams. As a real estate agent, it’s essential to have a solid understanding of real estate investment strategies so that you can provide valuable advice to your clients. In this blog post, we’ll explore some of the most effective real estate investment strategies for agents and their clients.

Table of Contents

  1. Buy and Hold Investing
  2. House Hacking
  3. Flipping Properties
  4. REITs (Real Estate Investment Trusts)
  5. 1031 Exchange
  6. Real Estate Crowdfunding
  7. Conclusion

Buy and Hold Investing

One of the most popular real estate investment strategies is buy and hold investing. As real estate guru Robert Kiyosaki puts it, “Real estate investing, even on a very small scale, remains a tried and true means of building an individual’s cash flow and wealth.” With this strategy, investors purchase a property with the intention of holding it long-term and renting it out to tenants. This allows investors to generate passive income through rental payments while the property appreciates in value.

Buy and hold investing is a long-term strategy that can be extremely profitable in the real estate market. The key to success is to select the right property and location that has the potential to increase in value over time. Investors should focus on the fundamentals of the property and the market to identify the best opportunities for buy and hold investing.

It’s also important to understand the financial implications of this strategy. Investors must consider the costs associated with owning and maintaining the property, such as mortgage payments, property taxes, and repairs. They must also ensure that the rental income generated by the property is sufficient to cover these costs and provide a positive cash flow.

However, despite these considerations, buy and hold investing can be an excellent way to build long-term wealth through real estate. As real estate mogul, Barbara Corcoran, explains, “Buy real estate when everyone else is selling, and hold it until everyone else is buying. That’s how you create wealth.” With patience, diligence, and a good understanding of the market, investors can use buy and hold investing to generate significant passive income and long-term wealth.

House Hacking

House hacking is a unique investment strategy that can help investors get started in real estate investing while minimizing their living expenses. The strategy involves purchasing a property with multiple units, such as a duplex, triplex, or quadplex, and living in one of the units while renting out the others. By doing so, investors can generate rental income to cover their mortgage payments and potentially even make a profit.

One of the benefits of house hacking is that it allows investors to live for free or at a reduced cost while building their real estate portfolio.

However, like any real estate investment strategy, there are important considerations to keep in mind with house hacking. Investors must carefully evaluate the property to ensure that it has the potential to generate sufficient rental income to cover their expenses. They must also be prepared to manage tenants, handle repairs and maintenance, and comply with landlord-tenant laws.

Despite these considerations, house hacking can be a powerful investment strategy that can help investors build wealth and generate passive income. Buying a property and renting out a portion of it can generate a cash flow that will provide ongoing income and appreciation for years to come. By combining careful analysis with a willingness to take calculated risks, investors can use house hacking to build their real estate portfolios and achieve long-term financial success.

Flipping Properties

Flipping properties is an active real estate investment strategy that involves buying a property, renovating it, and then selling it for a profit. While this strategy can be lucrative, it requires a significant amount of work, capital, and expertise. Investors must be willing to put in the time and effort to find the right property. They must oversee renovations and manage the sale process.

One of the keys to success with flipping properties is having a solid understanding of the local real estate market. This involves understanding market trends, identifying areas of growth, and having a sense of what buyers are looking for in a property. As Scott McGillivray, a real estate investor and TV personality, advises, “Before you start flipping properties, it’s essential to understand the local real estate market and have a solid understanding of what buyers are looking for.”

In addition to market knowledge, successful property flippers also have a keen eye for design and renovation. They must be able to identify properties with potential and know which improvements will add the most value. This requires a deep understanding of construction and renovation, as well as the ability to manage contractors and oversee the renovation process.

Despite the challenges, flipping properties can be a lucrative investment strategy for those with the skills and resources to do it successfully. By carefully evaluating potential properties, having a solid understanding of the local market, and approaching each project with a clear plan, investors can use flipping to generate significant returns on their investment.

REITs (Real Estate Investment Trusts)

For investors who prefer a more hands-off approach to real estate investing, REITs (Real Estate Investment Trusts) can be an attractive option. A REIT is a company that owns and operates income-producing real estate properties. Investors can buy shares of a REIT, which allows them to invest in a diversified portfolio of properties without the hassle of owning and managing properties themselves.

REITs offer a range of benefits to investors. For one, they provide a way to invest in real estate without requiring the same level of capital and expertise that other investment strategies might demand. Additionally, REITs offer the potential for consistent income in the form of dividends. This can be particularly attractive for investors who are seeking stable returns without taking on significant risk.

That said, investing in a REIT does not guarantee profits. As with any investment, there is always the potential for risk. Furthermore, the success of a REIT depends on a number of factors. These include the quality of the properties in the portfolio, the performance of the real estate market, and the skill of the management team.

Despite these risks, many investors see REITs as a valuable addition to their investment portfolio. As real estate investor and author Robert Kiyosaki notes, “REITs can be a great way to invest in real estate without the hassle of owning and managing properties yourself.” By carefully evaluating different REIT options, considering market trends and risk factors, and investing with a long-term perspective, investors can use REITs to build a diversified and profitable real estate investment portfolio.

1031 Exchange

A 1031 exchange is a provision in the U.S. tax code that allows investors to defer paying capital gains taxes on the sale of a property if they reinvest the proceeds in a similar property within a specific timeframe. The idea behind this provision is to encourage investment in real estate by providing investors with an incentive to reinvest their profits into new properties rather than paying taxes on their gains.

The process of a 1031 exchange can be complex and requires the assistance of a qualified intermediary. The investor must identify a replacement property within 45 days of selling their initial property and must close on the replacement property within 180 days. The replacement property must be of equal or greater value than the property that was sold to qualify for tax deferment.

There are several benefits to using a 1031 exchange as an investment strategy. First, it allows investors to defer paying capital gains taxes on the sale of their property which can be a significant amount of money. This, in turn, allows investors to reinvest more of their profits into new properties. This can potentially increase their overall return on investment.

Additionally, a 1031 exchange allows investors to consolidate their investments by exchanging several properties for one larger property. This can be easier to manage and potentially more profitable.

However, it’s important to note that a 1031 exchange is not a tax-free transaction. Investors will eventually have to pay taxes when they sell the replacement property. Additionally, not all properties qualify for a 1031 exchange, and investors must meet strict guidelines and deadlines to qualify. Therefore, it’s important for investors to work with a qualified intermediary and consult with a tax professional before pursuing this strategy.

Real Estate Crowdfunding

Real estate crowdfunding is a form of investment that allows individuals to invest in real estate projects with small amounts of capital. It is an innovative investment strategy that has gained a lot of traction in recent years, largely due to the rise of technology and social media. Through crowdfunding platforms, real estate developers can present their projects to potential investors and solicit funds from them. Investors can then invest in a portion of the project, with the returns based on the performance of the property.

One of the advantages of real estate crowdfunding is that it provides investors with a greater level of transparency and control over their investments. Crowdfunding platforms typically provide investors with detailed information about the properties they are investing in, such as financial projections, market data, and property management plans. This allows investors to make informed decisions about their investments and monitor their progress.

Crowdfunding platforms often offer a diverse range of investment options, from commercial properties to residential properties and even raw land. This enables investors to diversify their portfolios and spread their risk across multiple properties.

However, like any investment strategy, real estate crowdfunding also carries risks. Investors need to carefully evaluate the platform and the property before investing their money. They should also be aware that their investments may not be liquid and that their returns are not guaranteed. Additionally, crowdfunding platforms may charge fees and commissions, which can eat into the investor’s returns.

Real estate crowdfunding can be an attractive investment strategy for investors looking to diversify their portfolios. However, investors should be careful to conduct thorough research and due diligence before investing their money.


Real estate investment offers numerous opportunities for agents and their clients to build wealth and create passive income streams. This blog post explored six effective strategies for investing in real estate: buy and hold investing, house hacking, flipping properties, REITs, 1031 exchange, and real estate crowdfunding. Each strategy has its unique set of benefits and challenges, and it’s essential to understand them before investing. As a real estate agent, you can provide valuable advice to your clients by having a solid understanding of these investment strategies. With patience, diligence, and a good understanding of the market, investors can use these strategies to generate significant passive income and long-term wealth. Investing in real estate may not be without risks, but with proper evaluation, planning, and execution, it can offer a path to financial freedom and long-term success.