Blog
Using data to increase ROI
Using data to increase ROI must come with a properly thought out strategy. Have a plan Identify what you want to achieve and don’t be vague about it. Not having a plan results in a collation of data that becomes nonsensical, i.e. words and numbers with little...
Real Estate challenges in 2020 and the impact of Covid-19
It goes without saying that the Covid-19 pandemic has had an unprecedented impact on global markets, affecting practically every sector, not...
Social Media for Real Estate
As far as social media for real estate is concerned, this this Sprout Social article provides some interesting insights: 77% of realtors actively...
How can a CRM system help your real estate business grow?
An innovative, modern real estate CRM solution offers the features that helps you manage your property listings more efficiently, simplifies...
The trillion dollar cost of poor quality data
According to this article by Harvard Business Review, whereas the size of big data worldwide in 2016 was $136 billion per year, the yearly cost...
What to do when business is slow
There are many reasons a business may slow down but this doesn’t have to be a bad thing. Instead of sitting idle, use the time to look into what...
How to build customer loyalty
According to Harvard Business Review, “acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one“....
Real Estate CRM Dashboards
Real Estate CRM dashboards are integral components of the software, providing essential business intelligence. If used properly, CRM dashboards...
Real Estate Email Marketing ideas
A large majority of future home-buyers are looking to the internet to search for properties (80% according to some research). They’re scouring...
Improving customer experience using your CRM
“Customer experience can include a lot of elements, but it really boils down to the perception the customer has of your brand. Even if you think...
Marketing strategies during Coronavirus (Covid-19)
COVID-19 has rapidly impacted global markets, and CMO’s the world over are scrambling to adjust their marketing strategies to meet the evolving...
Key tips for video conferencing while working from home
The coronavirus pandemic has shifted the way we work and video conferencing to communicate and collaborate with colleagues has become the norm...
Using your Real Estate CRM to create effective email campaigns
Marketing to your target audience today requires the help of marketing automation tools. Marketing automation is essentially a technology that...