Marketing

Improving the customer experience using your CRM

Improving the customer experience using your CRM

“Customer experience can include a lot of elements, but it really boils down to the perception the customer has of your brand. Even if you think your brand and customer experience is one thing, if the customer perceives it as something different, that is what the...

Marketing strategies during Coronavirus (Covid-19)

Marketing strategies during Coronavirus (Covid-19)

COVID-19 has rapidly impacted global markets, and CMO’s the world over are scrambling to adjust their marketing strategies to meet the evolving needs of their customers. In what is undoubtedly a crisis situation, organisations have to be sure that the way in which...

3 Ways to Revitalise Your Email Campaigns in 2020

3 Ways to Revitalise Your Email Campaigns in 2020

​Marketing and design trends are constantly changing which means the quality of your content needs to keep up. But in the drive to revive website and social media strategies, email campaigns often fall by the wayside - which is a shame really, because if done right,...

Your ultimate guide to a successful Real Estate website

Your ultimate guide to a successful Real Estate website

According to a report by NARs (the National Association of Realtors), nearly all generations of home buyers start their property searches online. In 2017, 99% of buyers 36 years and younger used online real estate websites to find their new home, and the stats remain...

Want more real estate sales? Invest in marketing automation

Want more real estate sales? Invest in marketing automation

Every real estate company essentially has the same goal – to reach more potential homebuyers and sell more. But with the market becoming more and more competitive, most companies find it hard to communicate the correct message and stand out. This is one of the main...

Social Media for Real Estate 101

Social Media for Real Estate 101

The Digital age is upon us and social media has taken the business world by storm, pushing aside traditional marketing and PR instruments.  Today, it’s hard to imagine a business that doesn’t have an online presence in one form or another. Nevertheless, the Real...

Hashtags for Real Estate – the Do’s and Don’ts

Hashtags for Real Estate – the Do’s and Don’ts

If you are even slightly familiar with social media, you’ll definitely have heard of hashtags. With the generation of millennials slowly but steadily becoming a target client audience, more and more Real Estate marketing teams are starting to use social media channels...