Question 1

What are hashtags?

Accepted Answer

A hashtag is a word or keyword phrase preceded by a hash, also known as the pound sign (#).u201d (Digital Marketing Institute). u201cThey are used to connect social media content to a specific topic, event, theme, or conversation. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag.u201d (Hootsuite). Hashtags for real estate follow the same principle, making your property related content more searchable by social media users across the globe.

Question 2

What do the Twitter hashtags statistics tell us?

Accepted Answer

- Tweets with hashtags can increase engagement up to 100% (2x) for individuals and 50% (1.5%) for brands. 
- The hashtag sweet spot for a tweet is 1 to 2 hashtags. Tweets that follow this strategy can get up to a 21% increase in engagement. 
- Tweets that use more than two hashtags experienced a 17% drop in engagement. 
- Tweets with 1-2 hashtags have a 55% higher chance of getting retweeted.

Question 3

What do the Instagram hashtags statistics tell us?

Accepted Answer

- On Instagram, posts with at least one hashtag get 29% more interactions (for profiles with 1,000 or fewer followers). 
- Posts with 11+ hashtags have the highest interactions with 79.5% (for profiles with 1,000 or fewer followers). 
- Longer hashtags that have between 21 and 24 characters outperform shorter ones.

Question 4

What do the Facebook hashtags statistics tell us?

Accepted Answer

- Use a u201cless is moreu201d approach. Too many hashtags can make your post look spammy and annoying.
- On Facebook, posts with only one hashtag received the highest engagement with an average of 593 engagements per post; posts with 3 to 5 hashtags got 416; posts with 6 to 10 got 307; posts with more than 10 hashtags got the lowest average engagement per post with 188.

Question 5

What do the TikTok hashtags statistics tell us?

Accepted Answer

- Your hashtags will count against the 300 characters TikTok enables you to use in your caption. 
- Keep your captions short so that room is left for hashtags.  A big part of the TikTok experience is the use of hashtags. With 56 billion views, the hashtag #foryou is the most widely used. Using one to three hashtags improves your engagement by 27%. However, using -more than three has proved to only increase engagement by 5%. 
-Fewer hashtags are more effective because people see the content creator as more real and authentic.
- Using too many hashtags makes your content appear spammy.

Question 6

How to use real estate hashtags?

Accepted Answer

- Start with the basics
- Use trending hashtags
- Use online tools to analyze which hashtags are trending
- Think about position and placement

Question 7

What should you NOT do with hashtags?

Accepted Answer

Donu2019t go overboard in the number of hashtags you use. Quality over quantity is key. Avoid using punctuation marks, symbols or spaces. Remember that hashtagged content canu2019t be viewed by non-followers if your account is set to private. Ensure your accounts are public. Donu2019t use obscure words that are difficult to find or have no search volume. Finally, donu2019t make use of or string a lot of words together. Keep your hashtags short and memorable.

Question 8

How to find trending real estate hashtags?

Accepted Answer

There is no one u201ccorrectu201d technique to identify popular real estate hashtags, but there are several strategies you can use to speed up the process. One method is to open a social networking app or website and enter the first hashtag that comes to mind. You can see how frequently itu2019s used and what the most popular posts using this hashtag look like by using this to display both the top and most recent posts using the hashtag.

Question 9

How many real estate hashtags should I use?

Accepted Answer

Although real estate hashtags can be quite helpful, they are nevertheless susceptible to the u201ctoo much of a good thingu201d problem. To attract more views, it can seem logical to stuff your posts with as many hashtags as you can, but it is not the greatest strategy.

A maximum number of hashtags is allowed on some sites for each post. Instagram, for instance, permits 30 hashtags per post. The character restrictions for hashtags on Twitter is 280 and Pinterest is 500.

For Facebook and Tiktok, use three to five hashtags. Apparently 13 is the golden number for Instagram. Pick ten to fifteen hashtags per post on Instagram, where there is a larger restriction. Remember however that loading an article with as many relevant keywords as possible might make it appear spammy rather than welcoming.

Question 10

How many hashtags is too many?

Accepted Answer

Per post, Instagram enables up to 30 (!!) hashtags. Should you use 30 hashtags in every single Instagram post? Okay, no.
- Use hashtags that are relevant to your post.
- Keep track of the hashtags your followers are using, mix up popular and uncommon hashtags, and make up your own custom hashtag.
In addition, the following things should be avoided:
- Donu2019t use hashtags that are irrelevant.
- Avoid overly generic hashtags.
- Donu2019t be excessiveu2014adding 30 hashtags wonu2019t make your post stand out more.

Question 11

Why do I need real estate hashtags?

Accepted Answer

Real estate hashtags are one of the finest social media marketing strategies to utilize in your plan, especially on Instagram and Twitter. This is because agencies and individual agents are constantly looking for new methods to differentiate themselves from the competition and connect with potential clients. Real estate hashtags help you get more leads, establish your brand, improve traffic and click-through rates, and interact with potential customers and other real estate professionals.

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