TikTok for Real Estate in 2023

TikTok remains a widely popular social media platform globally. As far as TikTok for real estate is concerned, the app continues to be an integral part of real estate social media strategies.

But just how widely used is TikTok? Well, according to these stats by InfluencerMarketingHub:

  • TikTok users spend more than 850 minutes per month on the app
  • TikTok now has 1 billion monthly active users
  • 3 billion Installations
  • 167 million TikTok videos watched in an internet minute
  • Highest social media engagement rates per post
  • 1,000,000 estimated daily page views

So, how can your real estate business leverage the power of this video app? That’s what we’ll look at in today’s blog.

Table of Contents

  1. Identify your audience
  2. Adapt your real estate content
  3. Humanize your presence
  4. Make use of trending hashtags and sounds
  5. Keep engaged, respond to comments
  6. Use analytics to track performance
  7. Collaborate with other businesses
  8. Be authentic and transparent
  9. Conclusion

1. Identify your audience

As far as marketing strategies go, there is one component that remains constant and that is knowing who you’re marketing too. The same applies to TikTok. Before creating your content, identify who the audience is that you are looking to engage. Once you have segmented the audience into the relevant buyer personas, work on the type of video content that you would like to serve them. In the case of first-time homebuyers, it might be a video:

  • Highlighting your property listings
  • Explaining the homebuying process
  • Showcasing a neighborhood and all the nearby amenities
  • Introducing your real estate agency

MyRealPage also suggests several other video ideas for a wider audience such as:

  • Behind-the-scenes snippets of your real estate business
  • Real Estate Tips
  • “Yup, Nope” videos to share common truths or myths

2. Adapt your real estate content for TikTok

You’ve probably designed and accumulated a lot of real estate marketing collateral. Use it as the basis to create compelling videos that will resonate with your audience. You have approximately 15 to 60 seconds to attract and engage your viewers enough to motivate them to contact you. This means you need to make the most out of that time. Use your existing material to brainstorm ideas and think about how you can use it to speak to each buyer persona.

Once you have produced the video, create a consistent publishing schedule. Also keep vigilant of any weekly changes to TikTok real estate trends and leverage them in your videos, be this by way of hashtags, music, etc.

3. Humanize your presence

People connect with other people. TikTok is a great way to put a face to a brand, to show your personality and create an authentic perception about your business. So create TikTok videos that do exactly this. Then monitor the type of response you get. Establish whether the added human touch resonates more than a video that showcases a property for example. Measure this by analyzing your CTA (call to action) results, the number of comments you have received or overall views.

Quantitative data provides great insights into the type of videos you can create to:

  • Optimize engagement with your audience
  • Enhance brand awareness
  • Boost lead generation
  • Convert viewers into opportunities and ultimately homebuyers

4. When using TikTok for real estate, leverage trending hashtags and music

Once you know what information you want to share with your audience, decide on how to present it. Use the discover tab to explore what hashtags or music are trending and which can be integrated into your own content. Leveraging both increases the likelihood of your videos being viewed and engaged with. The more this happens, the more people will share them through the For You Page (a curated feed based on individual user’s likes). Further, by using a trending real estate hashtag or sound, the higher the chances are that your video will be served to people searching for that specific hashtag or sound, boosting engagement. (Outfront.kw)

Below are the 40 most popular trending real estate hashtags on TikTok right now:

  • #realtor
  • #realestate
  • #realestateagent
  • #realtortips
  • #home
  • #househunting
  • #forsale
  • #property
  • #newhome
  • #realty
  • #investment
  • #dreamhome
  • #broker
  • #homesweethome
  • #luxuryrealestate
  • #sold
  • #realestatelife
  • #homeforsale
  • #openhouse
  • #justlisted
  • #homesales
  • #homeimprovement
  • #homeselling
  • #homeinvestment
  • #firsttimehomebuyer
  • #commercialrealestate
  • #realtorlife
  • #propertymanagement
  • #fixerupper
  • #homerenovation
  • #townhouse
  • #condolife
  • #investmentproperty
  • #homeownershipgoals
  • #realtorsoftiktok
  • #homeinspiration
  • #homefinder
  • #realestate101
  • #realestatehumor
  • #sellthathome

Keep in mind that these trending real estate hashtags may change in popularity over time and may not all be relevant to your specific real estate business. It’s always a good idea to research trending hashtags on TikTok before using them in your content to ensure that they are still relevant and popular with your target audience.

5. Keep engaged, respond to comments

Posting a video on TikTok is not enough, you must be prepared to engage in conversation with the viewers, whether this is through the comments they leave or the queries the video generates. As with all forms of marketing, it’s not enough to merely publish a post. Once that post is live, you need to get ready to be responsive.

As Outfront.kw reiterate, “Conversation matters. Posting a TikTok is just the first step. Once your content is live, you have to gear up for the conversation. “If your TikTok has a question or a call to action in it, this will trigger people to leave a comment and you can respond. It’s not just about posting”.

6. Use TikTok analytics to track performance

TikTok offers a variety of analytics tools for business accounts, including a dashboard that provides an overview of your account’s performance, insights into your audience demographics, and data on individual videos. By regularly reviewing this data and making changes to your content strategy based on the insights gained, you can ensure that your TikTok content is resonating with your target audience and achieving your business goals.

Here’s a quote from TikTok themselves on the importance of analytics:

“Analytics can help you understand your audience, track the success of your content, and optimize your TikTok strategy. By using analytics, you can identify what’s working, what’s not, and make informed decisions about your content strategy.”

7. Collaborate with other businesses on TikTok

Collaborating with other businesses is a great way to tap into new audiences and expand your reach on TikTok. When you partner with another business, you can create joint content that appeals to both of your audiences, which can lead to increased engagement and exposure for your brand.

Here are a few tips for successful collaborations on TikTok:

  • Find businesses that complement your brand: Look for businesses that share your target audience or have a similar brand aesthetic. This will help ensure that your collaboration feels authentic and resonates with both of your audiences.
  • Set clear goals and expectations: Before you start collaborating, make sure you and your partner are on the same page about your goals and expectations. Define your target audience, content goals, and metrics for success.
  • Be creative and unique: TikTok users love to see creative and unique content, so make sure your collaboration stands out from the crowd. Brainstorm ideas that are both on-brand and unexpected, and don’t be afraid to take risks.
  • Cross-promote your content: Once you’ve created your collaborative content, make sure to cross-promote it on both of your TikTok accounts. This will help ensure that both of your audiences see the content and can engage with it.

Overall, collaborating with other businesses on TikTok can be a fun and effective way to increase your brand’s visibility and engage with new audiences.

8. Be authentic and transparent

TikTok users value authenticity and transparency, so be upfront about your business and the services you offer. Avoid using misleading or clickbait-style content, as this can damage your reputation on the platform.

Here are some tips for being authentic and transparent on TikTok:

  • Be honest about your business: TikTok users value transparency, so be honest about your business and the services you offer. Avoid using misleading or clickbait-style content, as this can damage your reputation on the platform.
  • Share behind-the-scenes content: Use TikTok to give your audience a behind-the-scenes look at your business. This can include footage of your team working, your real estate office, or your daily routines. Sharing this type of content can help humanize your brand and build a connection with your audience.
  • Respond to feedback and criticism: TikTok is a social platform, so be prepared to receive feedback and criticism from your audience. Respond to comments and messages in a timely and respectful manner, even if the feedback is negative. This can help demonstrate your commitment to customer service and build trust with your audience.
  • Share user-generated content: Encourage your audience to create and share content related to your brand. This can include testimonials, reviews, or creative interpretations of your products or services. Sharing user-generated content can help build a sense of community around your brand and showcase the diversity of your audience.

As TikTok states,  “Authenticity is key to success on TikTok. Users value content that is honest, relatable, and entertaining. By being authentic and transparent in your content, you can build trust with your audience and establish a strong brand presence on the platform.”

Overall, being authentic and transparent on TikTok is crucial for building a positive reputation and establishing a strong brand presence on the platform. By sharing behind-the-scenes content, responding to feedback, and showcasing user-generated content, you can build a loyal and engaged audience that values your brand.

9. Conclusion

It’s clear that TikTok for real estate is a vital component of your overall social media component, offering another channel to generate leads and boost sales. Go through your existing material, come up with some creative ideas, incorporate trending hashtags and sound and have fun creating the videos. And while you’re at it, don’t forget to follow us on TikTok!