Best Hashtags for Real Estate in 2021

Apr 10, 2021

hashtags for real estate

You’ve probably heard that using hashtags will help you boost your social media engagement. It’s knowing how to use the hashtags correctly though that will impact your level of success. And this stands true for any business trying to make their content discoverable on different social media platforms, including real estate enterprises.

In this article, we’ll look at hashtags in a little more detail, why your real estate business should be leveraging popular hashtags, and what the best real estate hashtags are in 2021!

Table of Contents

1. What are hashtags?
2. What do the stats tell us?
3. How can you use hashtags for real estate?
4. What not to do when using hashtags
5. Popular hashtags for real estate
6. Conclusion

1. What are hashtags?

“A hashtag is a word or keyword phrase preceded by a hash, also known as the pound sign (#).” (Digital Marketing Institute). “They are used to connect social media content to a specific topic, event, theme, or conversation. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag.” (Hootsuite). Hashtags for real estate follow the same principle, making your property related content more searchable by social media users across the globe.

2. What do the stats tell us?

Stats on the effectiveness of hashtags are super interesting to say the least, especially for real estate companies seeking to engage customers where they’re at online. CompareCamp has broken the stats down by social media platform as follows:

Twitter

  • Tweets with hashtags can increase engagement up to 100% (2x) for individuals and 50% (1.5%) for brands.
  • The hashtag sweet spot for a tweet is 1 to 2 hashtags. Tweets that follow this strategy can get up to a 21% increase in engagement.
  • Tweets that use more than two hashtags experienced a 17% drop in engagement.
  • Tweets with 1-2 hashtags have a 55% higher chance of getting retweeted.

hashtags for real estate on Twitter

Instagram

  • Posts with at least one hashtag get 29% more interactions (for profiles with 1,000 or fewer followers).
  • Posts with 11+ hashtags have the highest interactions with 79.5% (for profiles with 1,000 or fewer followers).
  • Longer hashtags that have between 21 and 24 characters outperform shorter ones.

 

 Real estate hashtags on Instagram

Facebook

  • Use a “less is more” approach. Too many hashtags can make your post look spammy and annoying.
  • Posts with only one hashtag received the highest engagement with an average of 593 engagements per post; posts with 3 to 5 hashtags got 416; posts with 6 to 10 got 307; posts with more than 10 hashtags got the lowest average engagement per post with 188.

These numbers clearly evidence the benefits of implementing a hashtag strategy in your overall social media plan, especially so in terms of customer engagement and interaction.

3. How can you use hashtags for Real estate?

For a real estate business looking to reach out to potential homebuyers on social media, using hashtags seems an obvious way to go about it.

Start with the basics

Add a hashtag to your location. People searching for a new home in a particular district, city or neighborhood will be looking under these headings. Hashtag the school districts under which your property listings fall. When looking for an area to move to, parents will definitely be thinking about the types of schools that they’ll have access to.

Other hashtags to consider are:

  • Local attractions.
  • The name of your real estate business so that home buyers can find all your properties in one place.
  • If you want to promote your business in one region, consider using a hashtag like #UKRealEstate or #RealEstateUK. If you’re targeting a global audience, use #RealEstate.
  • The style of property you are promoting (for e.g., #contemporaryarchitecture, #minimaliststyle, #midcenturybuilding, etc).
  • Other generic terms that may increase the reach of your posts like #dreamhouse or #housegoals.

Think of all the possible words that have to do with your industry and choose the ones that appeal to you the most. Create your own unique hashtag, that would assist in gathering all your posts under one category and ask your partners to use it when they post about you.

Use trending hashtags

Usually, this means that a hashtag should have over 10,000 posts under it. Some platforms, like Instagram, for example, even provide you with a list of the most popular related hashtags to choose from. As the goal is to spread your reach, the more popular a hashtag is, the more people view it. Find influencers and competitors and check which hashtags they are using.

 

hashtags for real estate

Use online tools to analyse which hashtags are trending

Some of the most popular tools marketing specialists use to implement a targeted hashtag strategy are:

  • Seekmetrics – hashtag generator can help you find relevant tags to use when you are starting out
  • RiteTag – provides hashtag suggestions and shows which ones are trending
  • Hashtagify.me – allows you to search which hashtags are trending at the moment
  • Twitonomy – a hashtag tool specifically designed for Twitter

4. What not to do when using hashtags

Just as there are best practices in how to use hashtags, there are also several things to avoid doing. Don’t go overboard in the number of hashtags you use. Quality over quantity is key. Avoid using punctuation marks, symbols or spaces. Remember that hashtagged content can’t be viewed by non-followers if your account is set to private. Ensure your accounts are public. Don’t use obscure words that are difficult to find or have no search volume. Finally, don’t make use of or string a lot of words together. Keep your hashtags short and memorable.

According to Kyle Handy, these are the 101 trending real estate hashtags in 2021:

1. #realestate
2. #realtor
3. #realestateagent
4. #realtorlife
5. #homesweethome
6. #openhouse
7. #interiordesign
8. #homes
9. #househunting
10. #makememove
11. #homegoals
12. #housegoals
13. #rentalproperty
14. #homesforsale
15. #realestatesales
16. #realty
17. #realestatestyle
18. #investmentproperty
19. #realestateinvesting
20. #luxuryrealestate
21. #homeinspo
22. #homeideas
23. #newhome
24. #fixerupper
25. #propertybuyer

Real Estate Listing Hashtags

26. #justlisted
27. #emptynest
28. #staging
29. #openhouse
30. #newlisting
31. #offmarketlisting
32. #curbappeal
33. #petfriendly
34. #dreamhome
35. #marblecountertops
36. #urbanliving
37. #starterhome
38. #fixandflip
39. #moveinready
40. #singlefamilyhome
41. #adultcommunity
42. #retiredcommunity
43. #firsttimebuyer
44. #luxuryhomes
45. #farmhouse
46. #custombuilt
47. #houseportrait
48. #homebuying
49. #sellingproperty
50. #homebuyingtips
51. #homesearch

Neighborhood Tags

52. #lovewhereyoulive
53. #loveyourneighborhood
54. #neighborsandfriends
55. #community
56. #downtown“city”
57. #beachlife
58. #walkableneighborhood
59. #HOA
60. #”neighborhood”realestate
61. #“neighborhood”homeforsale
62. #“city”realestate
63. #“city”homeforsale
64. #“neighborhood”living
65. #“neighborhood”life
66. #“city”realtor
67. #“neighborhood”+“typeofhome”
68. #suburbs
69. #suburblife
70. #explore“neighborhood”
71. #location
72. #“county”realtor
73. #“state”realtor
74. #greattransportation
75. #uptown
76. #closetothebeach
77. #localattraction

Business Branding Tags

78. #listwithme
79. #yourfavoriterealtor
80. #buywithme
81. #sellwithme
82. #listwithme
83. #“yourname”
84. #“yourcompanyname”
85. #“yourbrokerage”
86. #justrealtorthings
87. #realestatehumor
88. #realestateexpert
89. #“your city”expert
90. #“your neighborhood”expert
91. #yourpersonalbrand
92. #toprealtor
93. #yourrealtor
94. #whoyouworkwithmatters
95. #thedailyhometip
96. #theweeklyhometip
97. #riseandgrind
98. #mondaymotivation
99. #realtorsofinstagram
100. #riseandgrind
101. #realestatetips

6. Conclusion

Using hashtags for real estate is easier than it may seem. All it requires is the knowledge of your audience, what they are seeking and how your business can cater to their needs. With experience, you will quickly learn which hashtags work and which aren’t as successful. After you establish the hashtags that work best for you, form a list to simply copy paste into your future posts. Just remember to update it according to what’s trending.

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