You’ve probably heard that using hashtags will help you boost your social media engagement. It’s knowing how to use the hashtags correctly though that will impact your level of success. And this stands true for any business trying to make their content discoverable on different social media platforms, including real estate enterprises.
In this article, we’ll look at hashtags in a little more detail, why your real estate business should be leveraging popular hashtags, and what the best real estate hashtags are in 2021!
Table of Contents
1. What are hashtags?
“A hashtag is a word or keyword phrase preceded by a hash, also known as the pound sign (#).” (Digital Marketing Institute). “They are used to connect social media content to a specific topic, event, theme, or conversation. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag.” (Hootsuite). Hashtags for real estate follow the same principle, making your property related content more searchable by social media users across the globe.
2. What do the stats tell us?
Stats on the effectiveness of hashtags are super interesting to say the least, especially for real estate companies seeking to engage customers where they’re at online. CompareCamp has broken the stats down by social media platform as follows:
- Tweets with hashtags can increase engagement up to 100% (2x) for individuals and 50% (1.5%) for brands.
- The hashtag sweet spot for a tweet is 1 to 2 hashtags. Tweets that follow this strategy can get up to a 21% increase in engagement.
- Tweets that use more than two hashtags experienced a 17% drop in engagement.
- Tweets with 1-2 hashtags have a 55% higher chance of getting retweeted.
- Posts with at least one hashtag get 29% more interactions (for profiles with 1,000 or fewer followers).
- Posts with 11+ hashtags have the highest interactions with 79.5% (for profiles with 1,000 or fewer followers).
- Longer hashtags that have between 21 and 24 characters outperform shorter ones.
- Use a “less is more” approach. Too many hashtags can make your post look spammy and annoying.
- Posts with only one hashtag received the highest engagement with an average of 593 engagements per post; posts with 3 to 5 hashtags got 416; posts with 6 to 10 got 307; posts with more than 10 hashtags got the lowest average engagement per post with 188.
These numbers clearly evidence the benefits of implementing a hashtag strategy in your overall social media plan, especially so in terms of customer engagement and interaction.
3. How can you use hashtags for Real estate?
For a real estate business looking to reach out to potential homebuyers on social media, using hashtags seems an obvious way to go about it.
Start with the basics
Add a hashtag to your location. People searching for a new home in a particular district, city or neighborhood will be looking under these headings. Hashtag the school districts under which your property listings fall. When looking for an area to move to, parents will definitely be thinking about the types of schools that they’ll have access to.
Other hashtags to consider are:
- Local attractions.
- The name of your real estate business so that home buyers can find all your properties in one place.
- If you want to promote your business in one region, consider using a hashtag like #UKRealEstate or #RealEstateUK. If you’re targeting a global audience, use #RealEstate.
- The style of property you are promoting (for e.g., #contemporaryarchitecture, #minimaliststyle, #midcenturybuilding, etc).
- Other generic terms that may increase the reach of your posts like #dreamhouse or #housegoals.
Think of all the possible words that have to do with your industry and choose the ones that appeal to you the most. Create your own unique hashtag, that would assist in gathering all your posts under one category and ask your partners to use it when they post about you.
Use trending hashtags
Usually, this means that a hashtag should have over 10,000 posts under it. Some platforms, like Instagram, for example, even provide you with a list of the most popular related hashtags to choose from. As the goal is to spread your reach, the more popular a hashtag is, the more people view it. Find influencers and competitors and check which hashtags they are using.
Use online tools to analyse which hashtags are trending
Some of the most popular tools marketing specialists use to implement a targeted hashtag strategy are:
- Seekmetrics – hashtag generator can help you find relevant tags to use when you are starting out
- RiteTag – provides hashtag suggestions and shows which ones are trending
- Hashtagify.me – allows you to search which hashtags are trending at the moment
- Twitonomy – a hashtag tool specifically designed for Twitter
4. What not to do when using hashtags
Just as there are best practices in how to use hashtags, there are also several things to avoid doing. Don’t go overboard in the number of hashtags you use. Quality over quantity is key. Avoid using punctuation marks, symbols or spaces. Remember that hashtagged content can’t be viewed by non-followers if your account is set to private. Ensure your accounts are public. Don’t use obscure words that are difficult to find or have no search volume. Finally, don’t make use of or string a lot of words together. Keep your hashtags short and memorable.
5. Popular hashtags for Real Estate
According to Kyle Handy, these are the 101 trending real estate hashtags in 2021:
Real Estate Listing Hashtags
Business Branding Tags
89. #“your city”expert
90. #“your neighborhood”expert
Using hashtags for real estate is easier than it may seem. All it requires is the knowledge of your audience, what they are seeking and how your business can cater to their needs. With experience, you will quickly learn which hashtags work and which aren’t as successful. After you establish the hashtags that work best for you, form a list to simply copy paste into your future posts. Just remember to update it according to what’s trending.