Mayfair Property Group
The Mayfair Property Group website highlights the company’s diverse real estate portfolio by incorporating both property and investment search functions, resulting in a contemporary visual aesthetic to reflect their Dubai property portfolio. A homepage with featured listings and a prominent search bar along with lead-generating CTA’s further enhances the overall user experience. Inclusion of the Qobrix CRM system allows for easy integration with real estate portals in Dubai to promote their property listings to a larger audience.
CLIENT
Mayfair Property Group
YEAR
2021
The Client
Since 2006, Mayfair Property Group has helped its clients purchase, rent, sell and invest in exclusive residential and commercial properties in central London and across the UK. Undertaking their own boutique property development projects under their Mayfair Homes brand, they offer impeccable asset management and advisory services. With their expansion in the Middle East, the website aspires to showcase their extraordinary property portfolio to a global audience.
The Challenge
Mayfair’s vision was to capture the essence of Dubai through their branding and expansive portfolio of properties and investments. Gathering leads by allowing for data shared by visitors on the site to automatically synchronise with the leads module was required along with seamless integration with local real estate portals to easily promote property listings to a wider audience. Emphasis on call-to-actions such as contact details and access to individual agents was essential.
The Design
An asymmetrical design that remains balanced throughout manages to give the website a unique look. Small details such as incorporating the golden color of the logo along with rounded corners on the search bar and tabs, are included across the site to give a sophisticated and cohesive look, paying homage to the company’s brand and logo. The visibility of the search tab is made more prominent, compelling users to navigate Mayfair’s entire property portfolio. Featured properties are promoted with beautiful photographs along with engaging, lead generating CTA’s to further enhance the overall user experience.
User Experience
Wishlist
Helps users track their favourite properties based on their specific needs.
Search Bar
A multifunctional search bar on the homepage to easily find a property For Sale or For Rent.
Location map
Allow users to view the specific location and surrounding area to gain a better understanding of the property.
CRM Integrations
Capture leads directly from the website
Integrate the website contact form so data shared by visitors on the site automatically synchronises with the leads module.
Our Solution
We built the Mayfair Property Group website with a focus on capturing the essence of Dubai. Highlighting Mayfair’s extensive Middle Eastern property portfolio on the homepage along with their blog, geared towards life in Dubai, serves to further emphasize the company’s commitment to showcasing the emirate. We included key elements to engage visitors on the site such as advanced search capabilities like smart filtering and user-friendly maps to make looking for potential properties by specific location quick and easy. Wishlists to save favourite properties and the ability to contact an agent directly from any property page all serve to enhance the overall user experience.
