SecondHome Montenegro

The SecondHome Montenegro website highlights the company’s diverse real estate portfolio by including both projects and particular properties throughout the country. A spectacular photograph of a modern residence with a view of the legendary Black Mountain sets the mood for a contemporary design. A homepage with featured listings, wishlist capabilities, and a noticeable search bar enables a straightforward user experience. An online counter that offers helpful information about Montenegro, blog entries, and a purchase guide takes the visitor on an informative journey.


SecondHome Montenegro



Residence in Greece real estate website case study

The Client

SecondHome Montenegro is a brand of the VitaNova Group. With a focus on the real estate industry in Montenegro, their mission is to provide professional consulting and investment services to their private and corporate clients who choose to purchase a property in the country. By offering bespoke solutions and advice to potential investors, they aim to highlight the benefits and beauty of Montenegro while positioning themselves as leaders in the real estate market.

Residence in Greece property in Santorini
Residence in Greece property listings
Residence in Greece properties for sale & rent

The Challenge

Our client required a website that portrays them as a full-service real estate company offering bespoke services to global investors and buyers. SecondHome Montenegro desired a unique website layout that would be integrated with the Qobrix CRM system to boost the exposure of its real estate listings and keep visitors engaged and on the site. To maintain their position as market experts, lead-generating CTAs were requested together with a counter and blog to keep potential clients informed on real estate news in Montenegro.

Second Home Montenegro website design
Second Home Montenegro website design
Second Home Montenegro website design

The Design

SecondHome Montenegro wanted a website that showcased both its property portfolio and the country itself. With images that subtly zoom in and out, the use of eye-catching, high-resolution photographs contrasts with white space creating a simple, clean aesthetic that tempts users to click on them. Users can easily navigate the entire property portfolio thanks to the search bar’s prominent placement on the homepage while the logo color is used in the tabs to establish brand consistency and strength.


Helps users track their favourite properties based on their specific needs.

Infinity website - advanced search bar functionality

Advanced Search Fields

Users can quickly filter their search for any type of property using a variety of smart search fields.

Our Solution

The SecondHome Montenegro website was created to digitally reflect the company’s strong brand and enviable reputation. A prominent search bar with several search features that make it simple to look for suitable homes by specific location is one of the key elements used to keep website visitors engaged. An ‘enquire now’ button was added to each project under development. By integrating the Qobrix CRM to make sure that data is acquired and maintained, this and other lead-generating CTAs are implemented across the site. Using wishlists to save preferred properties makes it simple for visitors to explore the website. By including a mortgage calculator and a counter to examine crucial facts and statistics relevant to Montenegrin real estate news, they further establish their position as market leaders in the real estate industry.

Second Home Montenegro website-property listing