What a customer feels about your brand may not always have to do with your product or service offering. It often has to do with the experience they have through the customer service you deliver. In fact, according to this international PwC survey:
- 73% of all people point to customer experience as an important factor in their purchasing decisions.
- 42% would pay more for a friendly, welcoming experience.
- 65% find a positive experience with a brand to be more influential than great advertising.
Establishing a personal connection with a client is key because it builds trust, helps you qualify sales leads, and increases customer retention.
So how can you use your CRM to improve customer service and help your real estate business grow?
Dashboards and Reports
Qobrix Real Estate CRM software gives you access to dashboards that generate different reports summarizing key insights and performance metrics. For example, you can pull reports on sales activities to understand your sales pipeline better. This includes reports on activities by sales people, status of deals, property viewings, current opportunities, customer complaints, etc. These insights help you identify areas for improvement in the way your teams deliver customer service to boost the experience clients have with your brand.
Other reporting options through Qobrix software are those related to financial metrics such as forecasted revenues, sales generated, billing status, budgets, etc. Sales and marketing metrics, to understand how campaigns are performing, where leads are coming from, and more – are also important. These reports can be pulled through the Qobrix CRM system as well.
Learn more about Qobrix CRM Dashboards here.
Targeted Sales and Marketing Campaigns
You can access a ton of data on leads, opportunities and customers through the Qobrix Real Estate CRM system. This data provides you with the insights needed to segment those individuals into specific groups, depending on where in the buyer’s journey they’re at. You can create several campaigns with targeted messages that resonate and address the needs of each group. Customer service that personalizes communication in this way, helps build trust and authority, increases engagement and elevates the entire customer experience. You’ll also be more likely to convert leads and opportunities into actual sales.
Discover more about the Qobrix CRM Campaigns Module here.
Customer Queries and Complaints
Qobrix Real Estate CRM software gives your sales and customer service teams the ability to record comments pertaining to customer interactions. These comments may have to do with queries or complaints that customers have and can be monitored in real time to help you resolve issues quickly and easily. The Qobrix CRM system also gives you the option to log calls so you know what customers are saying. This information can then be used to improve customer service delivery.
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