In the Real Estate industry, reputation and client base are key. That’s why a good CRM can be a powerful tool in achieving a strong relationship with your customers and evolving leads into clients. But why would a CRM make a difference, what advantage would it give you? The answer is simple – a real estate system organises your information for you, saving you time to focus on more important issues, like converting leads.
Sounds good doesn’t it? But how do you choose the perfect Real Estate CRM for your business? What are the main features you should focus on? Here are a few tips on how to make the right pick and not get lost in the process.
Save time and get tasks done quicker
A good Real Estate CRM should be able to give you access to any information you need in seconds. Whether it is searching for a client’s contact in the database, monitoring the process of the contract signing or looking at what new leads your employees added during the day, the software should bring it to you on a silver platter. Need to comment on the lead or to leave a message for your sales team member? You need to have the opportunity to do it right there and then, without having to use any other tool. One of the main aspects of a CRM is to give the user the ability to keep detailed records, with an extensive database, that can be automatically checked for duplicates and exported into any needed format.
Build a trustworthy long-term relationship with your client base
One of the most important things in building a strong relationship with your current and potential clients is constant contact and quick reactions. There is nothing worse than keeping your client waiting or forgetting to get back to him. To be consistent in your client communications your CRM must give you the ability to monitor the status of the client and remind you when you need to contact him. The ability to keep a detailed client database, set reminders and add notes about the clients are requirements that a good Real Estate CRM simply cannot overlook.
Form strong internal corporate communications
Having great internal communications between your team is just as important as anything else. An important function any Real Estate CRM software should have is a way to communicate with your fellow colleagues and share important information with them. Giving the right to assign rights and permissions to the people that you need on a certain lead, allows them to view all the needed details and saves time on unneeded extra communication.
Generate marketing materials
Speed is everything. If you have a client on the line and you need to get him the information he needs at this exact moment, you simply cannot afford to waste time on preparing marketing materials. You need them to be done right there and then. That is why it is important to make sure that your Real Estate CRM gives you the opportunity to generate marketing brochures with a simple click of button. Not only does this allow you to have a much higher reaction response but also it keeps all the marketing materials cohesive with your brand.
And last but not least…
It has to be SIMPLE
A Real Estate CRM software should make your life simpler not harder. If the software is too hard to work with, you will waste more time trying to figure it out rather than actually using it. When you choose your software focus on the usability factor. Ask yourself – “Can I understand how to use it by myself, without having to read a huge manual? Is it clear where I have to click to perform a certain action?”. If the answer is yes, then the software is worth considering.
Qobrix ticks all the boxes. It is simple, user-friendly, packed with every feature described above and was created for the Real Estate industry by ex Real Estate subject matter experts. This means that we understand the industry from the inside and know which tools you need on the daily basis. This is also why our CRM includes other unique solutions, such as:
- Innovative White Label solution – This module allows you to create multiple branded websites for your agents with a few simple actions.
- Client Portal – Your clients gain access to all the information they need regarding their properties and receive the opportunity to view the status from anywhere in the world.
- Agent Portal – This communication tool for agents and developers, allows your agents to stay updated on all the information they need about your properties.
- Website Integration – Your website can be fully integrated with the CRM in order to reflect the latest status, pricing and property data.
But don’t take our word for it, try it out for yourself! Contact our sales team at email@example.com or sign up for a demo. Give your business the chance to perform at its full capacity and become as successful as you want it to be.
Author: Nadia Ivanova, PR & Digital Marketing Manager at Qobo Group Ltd