This module is used to record and track opportunities throughout the sales process. The opportunities are usually created through the lead conversion process and represent all leads that have been validated by the sales team as having the potential to convert into a successful sale. The opportunities module is equipped with a variety of functionalities required to manage all incoming opportunities quickly and easily. It is a vital component of your real estate CRM as it can segment every opportunity into specific groups which can then be tracked and managed based on where in the sales pipeline they are. Through segmentation, your sales representatives will be able to focus on how and where to focus their energy, maximising their chances of making a sale.