According to recent statistics, out of a global population of approximately 7.7 billion people, more than 4.5 billion use the internet. Step in Google, the world’s most widely used search engine. But let’s put that into numbers:
- Google has 90.46% of the search engine market share worldwide.
- 15% of all searches have never been searched before on Google.
- Google receives over 63,000 searches per second on any given day.
- Google has a market value of $739 billion.
- An average person conducts 3–4 searches every single day.
It stands to reason then that your website needs to perform remarkably well on Google for it to engage and retain users. So how do you do this? How do you optimise your real estate website in such a way that will enable it to interact meaningfully with prospective customers and create leads that convert? Here are the 7 key features your real estate website must have to generate sales:
1. User experience
Your real estate website needs to be built in a way that makes for easy navigation. Users need to be able to find the information they need quickly and easily. Clickable navigation buttons and other call-to-action features must to be clearly visible and take the user exactly where they need or want to go.
At Qobrix, our developers will spend time with you to understand your exact requirements, content, look and feel, and aspirations for the website. Research will then be conducted to identify the best elements that could be incorporated into the website in order to differentiate it from the competition.
2. User focused
Any website, no matter the industry, needs to provide information that addresses the challenges and struggles your target audience faces. Identify potential pain points that real estate clients currently experience and ensure your website shows how you can solve them. Use your website to showcase your expertise in a way that will illustrate to your audience that you are best suited to meet their needs and objectives.
3. Graphical language and page design
Brand consistency across your website is crucial. At Qobrix, our developers apply a creative process that ensures that the graphical language from the brand is embraced throughout the website. This includes colours, fonts, straplines, and any other graphical language elements. Individual page designs are also crafted for each menu based on your content.
4. Brand awareness through content
Simply having a website is not enough. The site needs to be populated with shareable content that, if crafted effectively, will consistently boost brand awareness and highlight your real estate business’ achievements, know-how and portfolio of projects. This principle applies not only to the written material but also on your site’s use of visuals. In an industry where the beauty and exclusivity of your properties must show, high-quality photographs are critical to grab your audience’s attention.
5. Integration of website with CRM
Your website should display all relevant information in real time to ensure accuracy. Through seamless integration with the Qobrix CRM system for instance, your website will clearly exhibit your property portfolio ensuring that the latest prices, property data, images and availability are always reflected. Advanced search criteria, mapping, display of similar properties, and intelligent call to actions can also be handled effortlessly within the website.
6. Advanced search functionality
Being that a good user experience is everything and that navigation plays a huge role in ensuring this happens, having a real estate website that offers advanced search functionality can only benefit your site further. Qobrix developers can help you make this possible. We will provide you with a real-estate website with advanced search capability which will allow a visitor to search by location, property type, number of bedrooms, nearby amenities, construction stage, square feet, availability, or any other characteristic that you may specify.
7. Mobile responsiveness
According to recent statistics, a mammoth number of people are researching or purchasing a product or service on a mobile today. In fact, as per research we conducted in our most recent blog, “global m-commerce is expected to reach $2.3T in 2019; more than 1B mobile phone users have made use of their phones for banking worldwide, mobile accounts for over 40% of e-commerce in terms of number of transactions and 79% of smartphone users have made a purchase online using their mobile device in the last 6 months”.
It’s clear then that not having a website that’s mobile responsive is a big mistake that will cost you significantly in terms of lead generation and potential sales. At Qobrix, our testing and validation process ensures that every single webpage is tested on a range of devices to ensure a seamless user experience regardless of device.